Useful quickly
A product should explain itself through use. The first useful action is available immediately.
Est. 2026 · A studio of two
Small apps,
thoughtfully made.
August Fog is an independent software studio in San Francisco. We build focused consumer apps that are useful, calm, and a little delightful.
Our philosophy
Good software knows
what it is for.
Software that opens quickly and leaves people with a little more time than they had before — built with restraint, clear purpose, and room to breathe.
We make small products because small products can still be meaningful. Each August Fog app begins with one overlooked frustration and a belief that it can be handled more carefully.
Respectful by default
Your time, attention, and data belong to you. Clear pricing, honest permissions, no artificial urgency.
Made with a point of view
Small details make everyday tools worth returning to. Every app should feel authored, not assembled.
Field Notes
Occasional writing about the work.
Why we built something, a decision that was harder than it looked, an interaction we reconsidered, what we learned after launch. We publish when there is something worth saying — which may not be very often.
Read Field Notes