Useful quickly
A product should explain itself through use. The first useful action is available immediately.
Est. 2026 · A studio of two
Small apps,
thoughtfully made.
August Fog is an independent digital product studio based in San Francisco. We make focused consumer apps that are useful, calm, and a little delightful.
Our philosophy
Good products know
what they are for.
Apps that open quickly, explain themselves, and leave people with a little more time than they had before. Products with thoughtful defaults, honest prices, and details that reward attention without demanding it.
We make small products because small products can still be meaningful. Each August Fog app begins with one overlooked frustration and a belief that it can be handled more carefully.
Respectful by default
Your time, attention, and data belong to you. Clear pricing, honest permissions, no artificial urgency.
Made with a point of view
Small details make everyday tools worth returning to. Every app should feel authored, not assembled.
Field Notes
Occasional writing about the work.
Why we built something, a decision that was harder than it looked, an interaction we reconsidered, what we learned after launch. We publish when there is something worth saying — which may not be very often.
Read Field Notes